Test Your ‘Landing-Page Vision’: 15 Questions to Ask
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Conversion rate optimization is “a well without a bottom,” which is why online marketers who stop at elementary tips for improving their landing pages are missing out. Alesia Krush, digital marketer at Link-Assistant.com writing for Search Engine People, offers 15 “tests” for marketers to help them gauge how well they understand their landing pages. Among the questions are:
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.