Tech Stack
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AI
From SEO to GEO: How AI Search is Reshaping Digital Visibility
AI-driven search tools like Perplexity and Deep Research streamline product research, raising questions about the future of specialized review sites, impulse buys, and SEO. As Google integrates AI further, publishers must adapt to Generative Engine Optimization (GEO) to stay visible.
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AI
Adapt or Fade: 7 Key Takeaways from IAB ALM 2025
Another IAB Annual Leadership Meeting has passed. One thing that rang loudly and clearly in Palm Desert was that adaptation isn’t optional—it’s survival. Whether it was the Trade Desk’s Jeff Green sounding the alarm on the open internet, General Motors’ Shenan Reed (New IAB Board Chair) championing advertising’s role in storytelling, or Ron Howard waxing poetic about AI’s creative potential—there was a consistent message…evolve or risk irrelevance.
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AI
Grammy Gold: What the 2025 Awards Tell Us About the Future of TV Advertising
As one of the most important nights of the year in the music industry, the Grammys pulls in millions of viewers vying to see their favorite artists perform and potentially win history-making awards. For brands, it means they can reach users who fully engage with their TV screens.
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AI
A Framework for Publishers to Safeguard Content and IP in 2025
Content theft is rising, and publishers must proactively protect their intellectual property. Alice Ting, VP, Content Partnerships, at DMG Media, outlines four key strategies—legal, technical, revenue, and industry collaboration—to safeguard digital content in 2025 while maintaining accessibility and monetization.
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Shopper/Retail
Pinterest goes ‘all in’ on shopping
Pinterest is betting on shoppable ad formats in a big way. “We’re all in on shopping,” said chief revenue officer Bill Watkins. The social media platform’s main focus is making it easier for users to buy through its platform. “There’s going to be a lot of innovations around visual search and discovery, but really in […]
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Online Advertising
StackAdapt Secures $235 Million To Invest In Global Expansion And AI
Canada-based demand-side platform StackAdapt secures $235 million in equity funding led by Teachers’ Venture Growth, the investment arm of the Ontario Teachers’ Pension Plan.
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AI
Nodals AI Launches As The Latest Custom Algo Replacement For Ad Tech
Aly Nurmohamed is keenly aware of the problems faced by advertisers and publishers now that advertising IDs and data signals no longer tie them together. He spent a decade at Criteo, exiting as Global Managing Director of Publisher Partnerships in April 2020 (eek!) to join Permutive, where he was GM and COO for more than […]
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Online Advertising
Pain Relief Brand Panadol Taps CreativeX For Help Making Its Ads More Diverse
Haleon-owned over-the-counter pain medication Panadol is making an effort to be more inclusive in its messaging.
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Behind the News
Digital Advertising Malware in 2024: Lessons for 2025 and Beyond
The 2024 Ad Quality Report found that over 70% of users now perceive at least half of online ads as untrustworthy—a trend fueled by a 10% year-over-year surge in malvertising levels in 2024. Malvertisers are increasingly exploiting social engineering tactics to deceive users.
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CES 2025
Multimodal AI, Gamified Ads, Co-Creation: CES Marketing Takeaways From Deloitte’s Chief Innovation Officer
Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.