Tech Stack
-
AI
The Great Data Smackdown: Buy Side vs. Sell Side Strategies Collide
With the buy and sell sides constantly vying for the upper hand on data strategies, it can be hard to find common ground. In a heated debate at AdMonsters PubForum Scottsdale, representatives from each camp took the gloves off, trading blows over transparency, identity, and creative optimization.
-
Tech & AI
Nordstrom refreshes its app with more editorial content, generative AI
Nordstrom unveiled a refreshed shopping app this month with more editorial content aided by generative artificial intelligence, better search results, better personalization and a more prominent focus on its loyalty program. The department store’s app has a new look and feel that aims to be more vibrant, provide better inspiration and make online shopping feel […]
-
AI
Winning the Click Wars: Survival Strategies in the Era of Search Decline
Imagine a world where traditional search traffic is no longer your main tool. As search engine algorithms evolve and user behaviors shift, it’s not a distant possibility, it’s precisely the reality we face. The new focus for users is concise immediate answers over exploratory browsing (which can be time-consuming). Welcome to the era of search decline, where adaptation is no longer optional but a key to survival.
-
Online Advertising
IAB Tech Lab Has New Guidance On ‘ID-Less’ Solutions And It Wants Your Feedback
Forget cookieless. Now it’s time for ID-less solutions. No doubt you’ve heard someone drop that buzzword in a conversation recently. But what is an ID-less solution, exactly? As with many ad tech terms, the lack of a standard definition for ID-less solutions has created general confusion, said Shailley Singh, executive VP of product and chief […]
-
Behind the News
Bigoted Spam Messages Highlight Ad Tech’s Role in Bigotry, Fraud, and Data Leakage
Bad actors aren’t as sinister as bigotry, but they played a part in the hateful texts sent to marginalized groups after the presidential elections. Data brokers often compile information by harvesting web browsing habits, social media profiles, and commercial activity, merging it with demographic and contact information and bad actors take advantage of it.
-
AI
Publisher Hedged Gardens Drive Higher Value for Audiences and Advertisers
If they manage the next year well, publishers could emerge with more control over their business, stronger relationships with readers, and better deals with advertisers. Success lies in their ability to create hedged gardens, not the logged-in, ubiquitous worlds of Amazon, Google, or Meta, but differentiated by unique content, audiences, and products.
-
Behind the News
The FTC Casts Shade on Data Clean Room Privacy Promises
Data clean rooms (DCRs) are hyped as a privacy-safe alternative to audience targeting, but the FTC isn’t buying it. In a blog post, the FTC says that DCRs “are not rooms, do not clean data, and have complicated implications for user privacy, despite their squeaky-clean name.”
-
AI
AI Transforms Ad Marketing with Unmatched Creativity and Impact
As artificial intelligence reshapes the ad-marketing landscape, it revolutionizes data-driven decision-making, enhances creative processes, and paves the way for predictive analytics. In this article, Christena Garduno, CEO of Media Culture explores how AI’s integration drives efficiency and personalization while keeping the human touch at the forefront of meaningful customer interactions.
-
AI
How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals
The AI race is sticky and has hurdles that could trip even the most seasoned publisher. Despite regulatory and ethical hurdles, many publishers still see the tech as essential for crossing the finish line. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.
-
Decoder
How the EU’s Digital Services Act Promotes Greater Ad Transparency
The EU’s Digital Services Act sets new standards for ad transparency, impacting online platforms and advertisers. Elena Turtureanu, VP, Legal and Privacy Compliance at Adform digs into how the DSA is shaping a more accountable digital ecosystem through key compliance requirements.