Virtual Reality

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  Acquisition

  Is the Sleep Number Smart Bed the Top Pick of the NFL Draft?

  Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.

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  Acquisition

  U.S. Smart Technology Projected to Top $2 billion in 2020: PQ Media

  Smart technologies are the most recent addition to the marketing ecosystem and are
  proving to be the most effective platforms in increasing consumer engagement.

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  Engagement

  Using VR to Tell Your Story

  Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences.

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  Digital

  Using VR to Reach a New Market: The Elderly

  A new series of VR films—BettVR With Age—is aimed at engaging seniors. How can VR help your brand reach a new audience?

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  Digital

  Why B2B Marketers Need AR and VR Solutions

  Augmented reality (AR) and virtual reality (VR) tech can move B2B prospects from their risk-averse, skeptical positions and show them what their world would look like after they have adopted your solutions.

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  Engage & Convert

  Audi Uses VR for a Deep Experiential Dive into the Q5

  The promotion, “Sandbox 2.0,” taps cutting-edge virtual reality to highlight the benefits of the Q5 in a way that is appealing to digitally-savvy Millennials.

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  Demand Gen

  How Companies Are Marketing with Virtual Reality

  Here’s some interesting examples of companies using virtual reality as a marketing tool.

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  Acquisition

  Can Virtual Reality Deliver Big Dollars for North Face Stores?

  Virtual Reality technology is big for some retailers, like North Face, who’s customers can use the technology to view daring experiences like base jumping.