Video
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Agencies
Medill’s New Marketing Research Center Initially Focuses on Social Media and Purchase Behavior
A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.
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Digital
The Digital Toolbox Gets Bigger: CM Interactive Marketing Survey 2012
Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year’s Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.
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Agencies
Sauza Pulls a Leaf from the Old Spice Video Playbook
Shades of the Old Spice Guy! Sauza Blue Silver Tequila offers up a viral fireman who strips down, mixes a perfect margarita, and has an opinion about leggings vs. jeggings.
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Agencies
SELF Launches “Workout in the Park” Social Game on Facebook
An online game as motivation to head out to the gym? Sure. Conde Nast
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Digital
Chevy Sonic’s Web Presence Pushes Content as Much as Cars
Chevy rolled out the entire content package last month around its Super Bowl ad featuring a sky-diving, bungee-jumping, kickflipping Sonic, with a web site, www.LetsDoThis.com, full of clips relating to the stunt driving and music that went into that 60-second spot
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Agencies
Why Your Brand Should Get Active in Pinterest—and How
Pinterest is the latest social platform to draw marketers’ attention for its swift user growth and its abaility to drive traffic to web sites. The rules are still being made, but here’s some sound thinking on how to get pinning, and winning.
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Agencies
The Best of the Best: Four Game Changing Ideas from IMA Winners
All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012
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Agencies
Super Bowl Ads Offer ROI Measurement Challenges
While the big game may not offer the same ease in calculating financial-based ROI metrics a direct marketing campaign does, there are measurements marketers can generate that validate the investment
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Agencies
IBM’s Social Selling: The Computer Giant Finds B2B Leads in Social Media
In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?