Video
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Digital
How To Create In-House Social Media Celebrities
(PR News Online) On this video, Nicole Yelland, director of marketing and communications at Livio, spoke with Mike Bako CEO of DS Simon Productions, about how to use Twitter to personify your brand and make it more relatable to your audiences. She’s got some interesting tips that you may not be thinking of.
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Digital
The Story Behind Kmart’s “Ship My Pants” Video
(Creativity Online) Ann-Christine Diaz We all love to pull back the curtain and get the real dirt on how an incredibly successful campaign— in this case viral video—all came together. The viral sensation, “Ship My Pants” from DraftFCB Chicago is about to run on broadcast. The author of this article gets into the nitty gritty […]
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Digital
Branded Videos Have Easier Time Reeling in Viewers
(PR News) Bill Miltenberg This mini report shares research from Adobe’s 2013 Video Benchmark Report. Of note is that while videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium. Miltenberg shares a number of key findings that all marketers need to know. The […]
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Agencies
2012 PRO Award Winner: Team Detroit for Ford
2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Focus Rally” promotion.
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Agencies
Wunderman’s Pearson Gives an Agency Angle on Data, Social, Mobile: Q&A
Social media and mobile devices are changing how marketers are using customer and prospect information. Chief Marketer spoke with Stewart Pearson, chief client officer at Wunderman Global, on how agencies and agency clients are looking to gain and use data-based insights.
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Agencies
2012 PRO Award Finalist: TRIS3CT for Newell Rubbermaid Office Products
For the 2011 back-to-school period, TRIS3CT was challenged with reinvigorating the uni-ball brand for Newell Rubbermaid Office Products.
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Agencies
2012 PRO Award Finalist: Ryan Partnership for Unilever
Ryan Partnership was charged with getting consumers talking and sharing news about Magnum Ice Cream virally, and encouraging them to buy in-store.
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Agencies
2012 PRO Award Finalist: HBO
HBO sought to develop innovative promotions to fuel anticipation for the fourth season “True Blood” that would ignite the show’s rabid fan base.
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Agencies
2012 PRO Award Finalist: Evolution Bureau for Pernod Ricard USA
Jameson created engagement with its audience online with Jameson1780.com, a game that let fans walk in the shoes of the brand’s legendary founder.
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Agencies
Q&A: Reaching Ethnic Groups via Social Media
Chief Marketer talks with Nataly Kelly of Common Sense Advisory about ways brands like Nestl
