Video Archives - Page 2 of 12

Animation vs. Live Action Video: Which Is Right for Your Business?

Video or live action? Choosing the right format is crucial for your brand—here’s four questions to ask to help you decide.

Engagement

5 Social Video Marketing Mistakes

With eyeballs moving from linear TV to social video, the advertising budgets are moving there, too – but many marketers are, frankly, doing it all wrong. Here are the five biggest mistakes marketers are making with social video today.

Profiles & Campaigns

Video Helps HCSS Improve Sales Cycle

A video marketing strategy has helped construction software provider HCSS increase engagement and shorten sales cycles.

Events

Four Things to Consider About Interactive Video Walls

For brand marketers looking to make an out-sized impression on customers, interactive video walls can provide an immense visual platform for creating memorable experiences.

Agencies

Beware of Fake Statistics in Marketing Hype

In a world where ‘post-truth’ was named Oxford English Dictionary’s word of the year, should marketers be challenging the claims and stats that surround us?

Agencies

Creating Webinars That Wow Attendees

Learn 5 secrets to engage and excite webinar attendees.

Agencies

Getting Smarter about Marketing Video Analytics

Many businesses are unknowingly looking at marketing video through legacy lenses—and conflating metrics, KPIs and ROI as a result.

Agencies

Building ROI with Original Video Content

With the myriad of content choices and outlets now available to widespread audiences, a chief differentiator for publishers going forward will be the delivery of original, exclusive video content across their platforms.

Agencies

How B2B Marketers Can Use Video for Lead Gen: Webinar

For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.

Agencies

Think Before You Leap Into Paid Video Search

Does paid video search make sense for your organization? Here’s what to consider before investing.