Video

• Agencies

  Broker Roundtable: The Importance of YouTube as a Source of Names

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How important have YouTube and other online video sites become as sources of new names?

• Agencies

  Before You “Check In”: What Loyalty Marketers Need to Know About Location-Based Services

  I’ve won and lost four mayorships in the past six months. To my credit, I leveraged my time in office to earn a few kickbacks (discounted meals and a free glass of wine), but I lost each title within days of winning one. This dubious achievement doesn’t make me a bad politician—it makes me an unreliable player of Foursquare, a social check-in game.

• Agencies

  Monster.com Success Stories

  With unemployment at a record high, online job site Monster.com wanted to help by doing what it does best: providing people with opportunities to improve their lives by inspiring them to follow their passions and get jobs in the fields they love

• Agencies

  Crowd to Summer’s Eve: Hands Off the V

  As the quote from

• Agencies

  7 Simple Steps to Successful Social Media Promotions

  In the last few years, brands have quickly gone from seeing social media as frivolous to including social media as a necessary part of any marketing and communications plan. But while there is great promise, when it comes to promotions, many have struggled with how to go about it.

• Agencies

  Miracle Whip Asks Consumers to Take Sides

  Miracle Whip’s video/ sampling campaign uses stars like Pauly D to nudge the public into trying the brand for themselves

• Agencies

  Levi’s Curve ID Builds Buzz with Authentic Blogger Voices

  Jeans brand Levi’s wanted to generate some buzz earlier this year around their new Curve ID line of women’s jeans—jeans specially constructed for a woman’s shape, not her size, and based on reducing thousands of body scans of actual jeans customers down to four basic “templates”.

  The company was planning to launch trunk shows for the jeans in major metros in March. But they wanted to do something that would build awareness and excitement before those shows came to town.

• Digital

  How to Tell If Your Ecommerce Video Is Driving ROI

  Ecommerce video is no longer in experimental mode. It has become a mainstream tool for improving the online shopping experience and increasing conversion

• Agencies

  Jimmy Dean Shares Metrics on Shareable Web Coupon Campaign

  Coupons are hot, and given the persistent hang of the “new frugality”, they seem likely to remain so for a good while. But getting those coupons into the hands of shoppers who will redeem them

• Agencies

  Annual Interactive Marketing Survey: More Tools, More Tryouts

  This year’s Chief Marketer Interactive Survey suggests that marketers aren’t waiting to try new tricks to capture online attention