TV Archives - Chief Marketer

It’s All About Feelings in New SAP TV Spot

SAP is a B2B pure play, but changing buying patterns have led the company
to adapt B2C marketing practices to connect with decision makers.

Profiles & Campaigns

Ant-Man and the Wasp Drive Hyundai Cross-Promotion

Hyundai is hoping for a heroic lift from “Ant-Man and the Wasp” with product placement to promote the 2019 Veloster hatchback.

Profiles & Campaigns

Avengers Assemble: The Marketing Charge for Infinity War

Coca-Cola, Rocket Mortgage, Duracell and American Airlines are among the brands hitching their wagons to “Avengers: Infinity War.” Here’s a round-up of the some of the global tie-ins

Profiles & Campaigns

Grant Thornton Teams With PGA for TV Spot

Audit and tax advisory firm Grant Thornton is leveraging a partnership with the
PGA in a new TV spot featuring pro golfer Rickie Fowler.

Profiles & Campaigns

PGA Sponsorship and TV Campaign Boosts Sentry’s Profile

A new series of TV spots tied to a PGA Tour sponsorship is helping Sentry Insurance build brand with corporate policy buyers.

Agencies

March Madness Round-Up: Buffalo Wild Wings, Penske Truck Campaigns

On the court, the NCAA’s Sweet 16 are set to battle it out this weekend to advance to the next round of the big basketball tournament. Off the court, marketers have a case of March Madness of their own, and Chief Marketer is here to highlight some of the best campaigns and insights related to the NCAA Tournament.

Agencies

Making the Most of March Madness

The 2015 NCAA Basketball Tournament is in full swing, but off the court March Madness continues to grow as a platform for marketers looking to get their message across to the event’s enormous audience.

Agencies

2015 Oscars Round-Up

While the Super Bowl had brands spending megabucks to get their messages in front the year’s biggest TV audience earlier this month, the Oscars broadcast this past weekend had marketers competing for a smaller audience, but a different and more focused demographic.

Agencies

Super Bowl Round-Up: Nationwide Provokes, McDonald’s Big Giveaway

Chief Marketer sorts through which marketing campaigns won big and which struck out during a game broadcast that averaged 114.4 million viewers, making it the most-watched program in TV history.

Agencies

Super Bowl Round-Up: GoDaddy’s Misstep, Mercedes Cuts Loose

We’re just days away from the kickoff of Super Bowl XLIX in Arizona and while sports talk shows are droning on about under-inflated footballs, the Chief Marketer team is bringing you hot takes on the really important stuff–Super Bowl marketing campaigns!