TikTok Marketing
-
Social
6 Elements of Compelling Video Content on TikTok
Neil Cameron, Head of Canadian Agency Partnerships at TikTok, outlines “six universal truths” for creating compelling, short-form video on the platform.
-
Social
How Small Businesses Can Spur Growth Through TikTok
TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here’s how small business owners can benefit from its features.
-
Demand Gen
Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting
Part two of our chat with the marketing chief, which covers the healthcare business post-pandemic, new channels to reach audiences and how regional targeting will factor into Blue Cross Blue Shield’s marketing strategy.
-
Social
PepsiCo Teams Up With TikTok’s Keith Lee to Support ‘Restaurant Royalty’ Black-Owned Businesses
A chat with PepsiCo Global Foodservice CMO Scott Finlow about the program’s next generation.
-
Social
DiGiorno Taps TikTok Influencers to Create Music Soundtracks About its Pizza
How DiGiorno experienced an increase in brand awareness, favorability and sales through TikTok marketing.
-
Social
Brands on Fire: e.l.f. Beauty
Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.
-
Social
TikTok’s Q2 Ad Spend Increases While Facebook and Instagram Slows
A recent study suggests that ad spend on TikTok is surpassing Meta and Instagram.
-
Social
How David’s Bridal Leverages TikTok to Increase Social Media Sales
A look at the company’s recent social push and how influencers factor heavily into its marketing strategy.
-
Digital
Marketers on Fire: Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer Consumer Health
An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.
