Technology
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Profiles & Campaigns
Staples’ Martech Roadmap
Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.
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Agencies
Microsoft Wants to Digitally Transform Sales and Marketing—And Consumers Too
Microsoft announced a major sales and marketing organization this week, aimed at increasing AI and cloud-based business for both commercial and consumer audiences.
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Agencies
Having the Right Resources is Key to Marketing Tech Success
Obtaining the resources for optimal implementation of marketing tech investments is a challenge for many marketing organizations.
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Agencies
3 Ways CIOs Can Transform Digital Marketing
Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.
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Agencies
What Sales Leaders Can Learn from Spock and Kirk
Just as Captain Kirk and Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations to hit their sales targets.
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Agencies
How Companies Are Marketing with Virtual Reality
Here’s some interesting examples of companies using virtual reality as a marketing tool.
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Agencies
Rave About Your Fave Marketing Tech
Take our 2 minute marketing tech survey and be entered to win a $200 AmEx gift card.
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Agencies
Don’t Let Marketing Tech Sabotage Your Success
Not all marketing-related technologies are equally important, nor are they always necessary.
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Agencies
The 4 Insights You Need From Your CRM Data
Getting the best right information out of your CRM system can improve your marketing mix across all channels.
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MarTech
CMOs and CIOs Working Together
CMOs and CIOs will need to work more closely together than ever before as marketing technology solutions have become critical to success in many organizations.
