Survey Archives - Page 2 of 2

Power of Influencer Marketing Continues to Grow: Report

Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.

Facts & Figures

Marketers Seek More Sales than Audience Feedback on Content

Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.

Facts & Figures

Sales and Marketing Pros Need Stronger Relationships: Report

B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.

Facts & Figures

Customer Experiences Need to Exceed Expectations: Gartner

Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.

Data Driven ROI

Customer Engagement Vital for CMO Job Security: Report

Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.

Data & Analytics

C-Suite Puts Emphasis on Customer Experiences: IBM Report

Experience, personalization and data are taking center stage in marketing, according to IBM’s latest Global C-suite report.

Data & Analytics

Siloed Data Stifling B2B Marketing Efforts: Survey

Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).