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Facts & Figures
Power of Influencer Marketing Continues to Grow: Report
Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.
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Facts & Figures
Marketers Seek More Sales than Audience Feedback on Content
Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.
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Facts & Figures
Sales and Marketing Pros Need Stronger Relationships: Report
B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.
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Facts & Figures
Customer Experiences Need to Exceed Expectations: Gartner
Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.
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Data Driven ROI
Customer Engagement Vital for CMO Job Security: Report
Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.
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Data & Analytics
C-Suite Puts Emphasis on Customer Experiences: IBM Report
Experience, personalization and data are taking center stage in marketing, according to IBM’s latest Global C-suite report.
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Data & Analytics
Siloed Data Stifling B2B Marketing Efforts: Survey
Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).
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Agencies
Conversion is Top Priority: Hubspot Report
Conversion is the top priority for marketers over the next 12 months, according to Hubspot’s newly released State of Inbound 2017 report.
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Agencies
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