Survey Archives - Chief Marketer

Brands Need to Consider Martech Investments Wisely: Report

Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase
in the next 12 months. How do you decide what purchases make the most sense?

Direct Marketing | Print

Why Martech Investments Aren’t Optimized: Infographic

Over half of marketers will increase their martech spending next year, but many still aren’t
optimizing their solutions, according to Chief Marketer’s Martech Outlook Report.

Facts & Figures

B2B Online Shoppers Want Loyalty and Simplicity: Report

B2B buyers want the same conveniences as B2C shoppers, and over half of B2B
online shoppers use loyalty programs, according to a new report.

Direct Marketing | Print

Direct Mail Improves Multichannel Mix: Report

Direct mail ROI goes up by nearly 63 percent when the tactic is used as
part of an integrated marketing campaign, according to new research.

Facts & Figures

B2B Marketers Need to Improve Website Engagement: Forrester

B2B marketers need to focus less on themselves, and more on creating a
dialogue with website content, according to a new report from Forrester.

Video Marketing

B2B Video Length Drops, but Engagement Increases

The typical length of a B2B video is getting shorter, but viewers are
watching longer, according to a new report from Vidyard.

Facts & Figures

B2B Brands Need to Step It Up to Reach Millennial Buyers

Millennial B2B buyers are more influenced by sustainability and after-sales
support rather than price and quality, according to a new report.

MarTech

2019 Trends: Martech Spending Continues to Rise

The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.