subscription marketing

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  Marketers

  Beyond the Price Tag: What Netflix’s Latest Increase Reveals About Subscription Value

  Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. At the same time, it hit record subscriber numbers. This seemingly contradictory dynamic of rising prices and accelerating growth offers valuable insights for subscription businesses navigating their own pricing strategies.

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  Email

  Navigating the FTC’s Click-to-Cancel Rule: What Marketers Need to Know

  The FTC’s “click-to-cancel” feature aims to make the subscription cancellation process easier for consumers. Here’s how marketers can meet the new rules while still building trust.