Sports Sponsorships

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  Agencies

  Manchester United & Volvo Ocean Race Partnerships Boost HCL’s Profile

  Sports sponsorship deals with the U.K.’s Manchester United and the Volvo Ocean Race have helped HCL Technologies increase their brand profile and boost customer engagement.

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  Agencies

  NASCAR Drives Relationships for B2B Sponsors

  Both on and off the track, NASCAR sponsorships have resulted in increased engagement for B2B brands like Dow, W.W. Grainger and Caterpillar.

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  Events

  FIFA Sponsors Visa and Coke Rethink Deals

  FIFA sponsors are rethinking their deals with soccer’s global governing body and at least one, Visa, is thinking about jumping ship.

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  Agencies

  National Guard Sports Sponsorships Under Scrutiny

  Sports sponsorships, inked by the National Guard, are being examined as to whether a line—goodwill or advertising—is being crossed with tax payer dollars.