Sports
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Data & Analytics
Data and Emotional Intelligence: The Toronto Raptors’ Secret Weapons
The recent NBA championship of the Toronto Raptors was a triumph of
emotional intelligence and data. Here are the takeaways for marketers. -
Agencies
Q&A: Ben Wang on Arizona Coyotes’ Goals With Email
Chief Marketer recently chatted with Ben Wang about the challenges the Arizona Coyotes NHL team faces in automating email communications.
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Agencies
Atlanta Falcons Transforms Fan Experiences: Webinar
The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.
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Agencies
March Madness Round-Up: Buffalo Wild Wings, Penske Truck Campaigns
On the court, the NCAA’s Sweet 16 are set to battle it out this weekend to advance to the next round of the big basketball tournament. Off the court, marketers have a case of March Madness of their own, and Chief Marketer is here to highlight some of the best campaigns and insights related to the NCAA Tournament.
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Agencies
Making the Most of March Madness
The 2015 NCAA Basketball Tournament is in full swing, but off the court March Madness continues to grow as a platform for marketers looking to get their message across to the event’s enormous audience.
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Sports Vertical Sees Surge in Mobile Ad Spend and App Development in Q1 2012
The sports vertical saw noticeable upticks in mobile ad spend and mobile application development in the first quarter of 2012, according to Millennial Media’s “Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.)” report in June recapping the first quarter of 2012.
