Social
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Profiles & Campaigns
Georgia-Pacific Pro’s Personal Bathroom Chatter
Social listening around bathroom and custodial topics is helping Georgia-Pacific Pro connect with customers.
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Agencies
5 Tips to Maximize Social Selling
The single biggest problem for sales right now is adapting to the new realities of connecting with buyers, and that includes finding the right balance when it comes to social selling.
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Agencies
Breaking Down the Art of Social Selling
Sure, Twitter, Facebook and LInkedIn might engage your target audience. But do they actually move the needle when it comes to building relationships with your prospects?
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Agencies
Thought Leadership Significantly Impacts B2B Buying
The thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase, according to new research from LinkedIn and Edelman Digital.
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Agencies
Facebook Likes Intercontinental Data—And Lots of It
Facebook recently set what it claims is a world record for transmitting intercontinental data, continuing a trend where the Web’s biggest names are advancing the future of the Internet.
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Agencies
Top Legal Issues Facing Marketers in 2017
Privacy, native advertising and microbloggers are among the numerous legal and regulatory challenges that will vex marketers in 2017. Here’s a rundown.
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Agencies
4 Ways Social Positions Brands as Destinations for Millennials
Maintaining an active social media presence is a key component in increasing brand awareness and attracting Millennials: Nearly 90% of Millennials are on social networks, 63% stay updated on branded social accounts, and 46% rely on social media information when making a purchase.
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Agencies
4 Musts For Influencer Marketing
Here’s four tips to help you use influencer marketing to increase your brand’s visibility and engagement.
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Agencies
Live from PROMONext: Chicken of the Sea Explores New Waters
Chicken of the Sea is using brand innovation to reinvent itself in the shrinking, competitive market of shelf stable seafood.
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Agencies
How to Avoid 5 Common Social Customer Service Pitfalls
Whether you’re perfecting your social customer service strategy or just starting out, you’ll want to avoid these common mistakes