Social Media Marketing
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Digital
Marketers on Fire: Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer Consumer Health
An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.
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Acquisition
Brands on Fire: A Chat With Boardroom CMO Sarah Flynn
We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.
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Social
Tips for Formulating Social Media Marketing KPIs
Pitfalls and insights on establishing social media KPIs.
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Social
How B2B Social Marketers Can Balance LinkedIn Engagement With Conversion
Three tips for crafting messages that can increase your chances of resonating with target audiences on LinkedIn.
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Social
Introducing ‘Granfluencers:’ A New Subset of Senior Social Media Influencers
A look at a new subset of influencers defying ageist stereotypes and taking social media by storm.
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Social
Pinterest Unveils New Ecommerce Tools for Brands
What marketers need to know about Pinterest’s new ecommerce features for brands.
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Digital
Content Moderation Challenges Amid the War in Ukraine
Read how industry experts are evaluating the conflict through the lens of digital advertising.
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Social
Brands on Fire: Banfield Pet Hospital Targets Pandemic Pet Owners With ‘After Party’ Video Series
We spoke with CMO Lisa Stockmon about marketing the hospital during the pandemic, growing its Gen Z base, generating brand awareness and leaning into the company’s relatability.
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Social
Most Popular Brand and Creator Social Media Posts of 2021
The top social moments for brands and creators this year on Twitter, TikTok, Giphy and YouTube.
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Video Marketing
Gap CMO on Connecting With Consumers on an Emotional Level Through Content
How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.
