Social Media Marketing Archives - Page 4 of 10

Social

Pinterest Unveils New Ecommerce Tools for Brands

What marketers need to know about Pinterest’s new ecommerce features for brands.

Digital

Content Moderation Challenges Amid the War in Ukraine

Read how industry experts are evaluating the conflict through the lens of digital advertising.

Social

Brands on Fire: Banfield Pet Hospital Targets Pandemic Pet Owners With ‘After Party’ Video Series

We spoke with CMO Lisa Stockmon about marketing the hospital during the pandemic, growing its Gen Z base, generating brand awareness and leaning into the company’s relatability.

Social

Most Popular Brand and Creator Social Media Posts of 2021

The top social moments for brands and creators this year on Twitter, TikTok, Giphy and YouTube.

Video Marketing

Gap CMO on Connecting With Consumers on an Emotional Level Through Content

How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.

Social

Five Ways to Create Customer-Centric Posts on Social Media

When it comes to placing the consumer at the center of your marketing, it must be done strategically.

Digital

Marketers on Fire: Popeyes CMO Bruno Cardinali

We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

Demand Gen

On ‘Gossip Girl’ and Marketing to Gen Z: Q&A With Pia Barlow, SVP of Originals Marketing at HBO Max

Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.