Social Media Marketing
-
Social
Brands on Fire: Banfield Pet Hospital Targets Pandemic Pet Owners With ‘After Party’ Video Series
We spoke with CMO Lisa Stockmon about marketing the hospital during the pandemic, growing its Gen Z base, generating brand awareness and leaning into the company’s relatability.
-
Social
Most Popular Brand and Creator Social Media Posts of 2021
The top social moments for brands and creators this year on Twitter, TikTok, Giphy and YouTube.
-
Video Marketing
Gap CMO on Connecting With Consumers on an Emotional Level Through Content
How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.
-
Social
Five Ways to Create Customer-Centric Posts on Social Media
When it comes to placing the consumer at the center of your marketing, it must be done strategically.
-
Digital
Marketers on Fire: Popeyes CMO Bruno Cardinali
We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.
-
Demand Gen
On ‘Gossip Girl’ and Marketing to Gen Z: Q&A With Pia Barlow, SVP of Originals Marketing at HBO Max
Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.
-
Acquisition
Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
-
Acquisition
Social Media Marketing: Five Types of Instagram Posts for SMBs
Five types of Instagram posts businesses can use to boost engagement.
-
Social
TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.
-
Data & Analytics
Harris Poll Research: 91 Percent of Business Executives Expect to Increase Social Media Marketing Budgets
Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.
