Social Media Marketing
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Acquisition
You Be the Stylist: Hilfiger’s Instagram Stories Say
Hilfiger is engaging Upfold’s 16 million users to join the fun
by overlaying imagery and copy to its Instagram Stories. -
Acquisition
How Redbox’s Social Strategy Turned the Conversation to its Favor
Games, memes, short-form videos and plenty of interactive content
added a successful sequel to Redbox’s digital marketing. -
Acquisition
Why John Hancock’s NFL Rookie Social Blitz Worked So Well
After resetting its mission, a new digital and consumer centric brand
strategy and campaign found millions of interested viewers. -
Agencies
Reebok Shuns Facebook, Finds Fame in Instagram
Here’s the Reebok tale of how it went from a hodgepodge of social media channels, to a smooth running social engine that focuses heavily on Instagram.
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Agencies
Make Your Employees Social Marketing Advocates
For many companies, having the marketing department be the social voice isn’t enough. Enter the social employee.
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Agencies
5 Ways (You Haven’t Thought of) to Improve Social Marketing
Based on working with dozens of brands, here are 5 tactics—unique to the 2015 social marketing landscape—that brands can utilize and keep innovating.
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Agencies
Motivating Millennials to Share on Social Media
Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market.
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Agencies
75 Social Media Marketing Benefits: Infographic
This infographic identifies the top 75 ways brands can use social media marketing to enhance their social presence. Each benefit comes with a description.
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Agencies
The Best Times to Tweet: Report
Buffer has released a report analyzing more than 4.8 million tweets across 10,000 profiles. The results show best times to tweet for clicks, engagement and timing.
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Agencies
5 Tips to Hit it Off with Consumers On Social Media
When a consumer reaches out to a brand through a social media channel, what’s the best way for the company to respond to their consumers? Here’s five tips.
