social media Archives - Page 8 of 9

Nasdaq Creates a Content “Dream Factory”

Nasdaq has increased its social fan base from just over 20,000 a few short years ago to 3 million+, with a content strategy focused on promoting the company as a “dream factory” for entrepreneurs.

Social

How to Build—or Destroy—B2B Brand Loyalty

If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it’s not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.

MarTech

The Facebook AI Trends Marketers Need to Watch

Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing for they might become the norm much sooner than we think.

Social

Bots Help American Eagle Outfitters Engage on Facebook Messenger

An interactive gift guide is the latest innovation in American Eagle Outfitters’ Facebook Messenger campaign to use bots to engage customers via social media.

Agencies

Maximizing Social Media for B2B Lead Gen

Here are the three social media platforms you should focus on to improve B2B lead generation.

Agencies

Is Twitter Right for Your Digital Strategy?

Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around for the foreseeable future. But, it’s still not right for every brand.

Agencies

Boosting Brand Awareness with SnapChat

How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution?

Agencies

Creating a Plan for B2B Social Media

Many B2B marketers still view social media as a tactic instead of a strategy, and that’s a big mistake, says Heather Wadlinger, director of research and strategy at Sacunas Inc.