social media
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Video Marketing
Gap CMO on Connecting With Consumers on an Emotional Level Through Content
How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.
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Social
Five Ways to Create Customer-Centric Posts on Social Media
When it comes to placing the consumer at the center of your marketing, it must be done strategically.
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Acquisition
Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
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Acquisition
Social Media Marketing: Five Types of Instagram Posts for SMBs
Five types of Instagram posts businesses can use to boost engagement.
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Social
TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.
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Data & Analytics
Harris Poll Research: 91 Percent of Business Executives Expect to Increase Social Media Marketing Budgets
Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.
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Engagement
Lessons Learned From Burger King’s International Women’s Day Tweet
To avoid controversy associated with negative brand perception, brands can take a proactive approach and consider the following.
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Acquisition
How Marketers Can Approach the Rise in Facebook Advertising Costs
How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.
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Social
How Brands Can Evaluate the Next Big Thing in Social Media
Before establishing a presence on a new social media platform, brands should consider the organization’s business goals, bandwidth and audience.
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Acquisition
Kraft Macaroni & Cheese Faces Backlash for ‘Send Noods’ Social Promotion
After facing negative backlash for its provocative digital promotion, Kraft Macaroni and Cheese removes its attempt at lightening the mood.
