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Short Cuts

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    A coalition of seven organizations took out an advertisement in the Washington Post yesterday calling for reform of the U.S. Postal Service on behalf

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    The Federal Trade Commission (FTC) and the National Advertising Division of the Council of Better Business Bureaus will hold a free one-day public workshop

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    Renton, WA-based Multiple Zones Inc. has changed its name to Zones Inc. The company is a direct reseller of name-brand information technology products

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    Tim Dolan has been named vice president of marketing at e-mail change-of-address company Return Path Inc., New York. Dolan will oversee marketing and

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    The Chicago Association of Direct Marketing has created the Pat Wheeless Award for Mentoring, The award may be given only when a deserving recipient has

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    Visitors to ABC.com can purchase JCPenney fashions modeled by a co-host of ABC’s “The View” in a special “Out of the Closet” segment. The event takes

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    Highway One, San Francisco, has been named agency of record for SeniorSurfers, a business which trains people over 55 to use the computer and the Internet.

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    The Direct Marketing Association (The DMA) has teamed up with the AARP to create a print and online brochure, “Getting Cybersavvy: a New User’s Guide

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    America Online (AOL), the Dulles, VA-based Internet powerhouse, has signed a deal with online catalog aggregator Catalogcity.com, Monterey, CA, to include

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    Integrated marketing communications firm CPS Direct has been chosen as the agency of record for Merchants Bank. The Boston firm will work on a half million