Integrated marketing communications firm CPS Direct has been chosen as the agency of record for Merchants Bank. The Boston firm will work on a half million dollar account to grow the bank’s customer base.
Alice Connery has been appointed as executive vice president, managing director of Direct Marketing for the Boston office of Hill, Holliday, Connors, Cosmopoulos. Connery will work on the agency’s flagship accounts, including Fleet, Fidelity, Humana and Lycos.
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