Short Cuts

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  Web site developer VSUS Technologies Inc. has formed an affiliate partnership with Network Hydramedia, a firm that handles advertising placements.

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  ShopLocal LLC, a Web-to-store comparison shopping company, has teamed up with DoubleClick to provide targeted advertising that will allow retailers, catalog publishers and advertising agencies to place circular promotions in online rich media ads.

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  NetLine Corp., an online lead generation services firm, has moved to a new corporate headquarters.

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  The U.S. Patent and Trademark Office has awarded Aspect Software Inc. a new patent for technology that enables an organization to determine when someone browsing a Web site should be switched over to a live agent. The technology can also judge if an agent is available.

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  R.L. Polk & Co. and Claritas Inc. have jointly introduced Claritas AdSelect Polk Module, a marketing database geared for automotive dealerships. It’s designed for promoting automotive advertising sales.

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  Oodle Hires Sales Exec
  New Web Catalog for Williams-Sonoma
  Restoration Hardware Plans New Brand

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  Opfer Communications Inc. has inked a deal to develop a direct response television campaign to sell a new book title for Martin Nutraceuticals Inc. …

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  InfoUSA has signed an agreement to license its business databases to Integrated Direct Marketing, a direct marketing and analytics provider based in Reston, VA.

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  Harte-Hanks Inc. has acquired Global Address, a postal address software firm based in the United Kingdom, with offices in Mountain View, CA. The software incorporates postal addressing standards compiled from 230 nations and territories worldwide.

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  The Philadelphia Direct Marketing Association has elected Denise Williams, vice president of new business development for Customer Communications Group Inc., to its board of directors.