R.L. Polk & Co. and Claritas Inc. have jointly introduced Claritas AdSelect Polk Module, a marketing database geared for automotive dealerships. It’s designed for promoting automotive advertising sales.
Restoration Hardware Inc. plans to launch to Brocade Home, a new catalog title in September.
Direct marketing expenditures are projected to reach the equivalent of $750 million in China this year, reflecting 3% to 5% of the total advertising industry there. Spending on Internet advertising increased 58% in 2005 compared to 2004, the People’s Daily reported.
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