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Digital
The Impact of Internet of Things on Data and Marketing
Learn three ways the Internet of Things will improve marketing.
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Agencies
Enabling Data Driven Marketing Worldwide
The Direct Marketing Association recently reported that said confidence in data driven marketing via digital channels is higher than ever, with some 78% of marketers saying it’s the path to new growth.
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Digital
Forecasting Helps Marketers Set Digital Budgets
Goal setting and forecasting is essential in creating a successful digital marketing budget.
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Digital
Factors Influencing Digital Marketing Budgets
The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.
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Agencies
Showrooming – Why It Isn’t as Bad as Retailers Think
Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise.
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Digital
Demystifying Programmatic Buying
It should come as no surprise that data science is automating the buying of supply side inventory for online advertising, and it’s gaining a sizable foothold.
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Digital
Marketing Challenges for Political Marketers
Political marketers today must rely on a variety of marketing media to reach voters.
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Agencies
Are you in? Vine’s New Search Functionality
The biggest opportunity for marketers with the new Vine update is the added search functionality.
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Digital
The Digital Recipe for Marketing Food
Food marketers have a wealth of consumer enthusiasm and digital options to spark conversations around their products and services.
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Agencies
Digital Marketing Comes of Age for CPG Brands
Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.
