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• Agencies

  HAVE FAITH

  Everybody wants to believe in something, and Church Initiative found the light online. The marketer of materials for crisis support groups is using the Web to promote its ministry and help its customers help each other.

• Agencies

  The Online Gate Is Open

  Let’s say you’re a midsize company in an industry dominated by giants and you want to play with the big boys. They’re big for a reason established brands,

• Agencies

  Create a Community

  These days there’s a social networking Web site for just about every interest group from green living and activism (Care2) to dating and even flirting

• Agencies

  How to Keep Your Edge

  Here are six keys to staying competitive in search: Check your search positions often and use paid search to improve search performance. Optimize, optimize,

• Digital

  Fair Issac and Think Partnership Jointly Combat Click Fraud

  Fair Issac Corp. and Think Partnership Inc. have formed a technology alliance to launch ValidClick AdExchange, for monitoring and pricing pay-per-click advertising to prevent fraud.

• Digital

  European Holiday Online Spending to Reach $71 Billion: Survey

  Internet users in Europe will spend a projected 51 billion euros ($71 billion in U.S. currency) online during this holiday season this year, according to Forrester Research Inc.

• Digital

  WPP Acquires Blast Radius

  WPP has acquired Blast Radius, an interactive agency based in Vancouver. Terms of the acquisition were not disclosed.

• Digital

  Microsoft Buys Into Facebook

  Microsoft will take a $240 million (1.6%) equity stake in Facebook, the online social network, and will expand its existing advertising partnership with the company.

• Digital

  Redcats Taps Mercent to Boost Online Sales

  Redcats USA has selected Mercent software to help expand its online sales.

  The budget was not disclosed.

• Agencies

  Firm Solves the Mismatched Sock Problem

  Monthlysocks.com (www.monthlysocks.com), markets men