Firm Solves the Mismatched Sock Problem

David Verlee, a Canadian information technology consultant and entrepreneur, was on a business trip a little over a year ago and ran out of matching socks. Forced to buy an emergency pair at a mall in the city to which he traveled, he kept the socks around for a long time because he always had trouble finding a matched pair. After talking with a few friends, he determined this problem was universal–at least among men.

Verlee