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• Agencies

  Slow-Growing Site Offers Connectivity Equipment

  In 1997, Tony Casazza, president of Atcom Services Inc. — a consulting firm involved with the design and installation of fiber optic data communications and other computer network cabling systems — decided he wanted to become an online retailer in this budding industry.

• Digital

  Mercado SEO Feature Geared For Online Catalogs

  Mercado Software has debuted a new search engine optimization module aimed at highlighting merchandise from online retailers.

• Digital

  Advertisers Under-use Optimization Technology: Jupiter

  While many online advertisers employ simple search optimization techniques, a number of effective strategies are being ignored, according to JupiterResearch.

• Digital

  Deck the Halls With Blogs and Videos: Improve Your Holiday Sales With Social Media

  This holiday season, marketers are using an array of highly innovative, diverse and market-savvy Web 2.0 media to connect with customers. We recently looked at a dozen of the hottest products and brands to see how they’re differentiating themselves from the competition and reaching new markets.

• Digital

  Riddle Me This: The Puzzle of Promotions Via Social Networks

  Social nets still pose some confounding riddles for advertisers who want to use them to convey messages about brands or promotions.

• Digital

  MySpace Expands Selections for Targeting Ads

  MySpace has introduced more than 100 additional selectable interest categories for targeting online advertising to individuals who use this social networking Web site.

• Digital

  HotChalk Ad Network Targets Parents and Teachers

  HotChalk Inc. has launched an online advertising network of more than 50 Web sites for targeting the education marketplace, including teachers and parents.

• Digital

  ValueClick Study: Ad Networks Outperform Automotive Sites

  Ad campaigns targeting a large network of Web sites generated higher click-through response than automotive specific Web sites — for reaching prospective automobile buyers, according to survey findings released by ValueClick Inc.

• Digital

  ShopWiki Names Cumming CEO

  ShopWiki (www.shopwiki.com), a shopping search engine, has named Rory Cumming chief executive officer.

• Agencies

  Create a Community

  These days there’s a social networking Web site for just about every interest group from green living and activism (Care2) to dating and even flirting