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Digital
Yahoo Axes 1,000, Posts 23% Loss
Yahoo will lay off 1,000 employees, or about 7% of its staff of 14,300, as part of a company realignment, after reporting that its fourth quarter profit was down 23%, according to wire service reports.
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Digital
Plenty of Upside to Maturing Online Retail Market: Forrester
Non-travel online retail sales in the U.S. reached $175 billion in 2007, according to a new study from Forrester Research. While the growth rate is not as significant as in years past — reflecting a maturing channel — non-travel online sales should hit $335 billion by 2012.
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Digital
Zazzle Acquires Goodstorm
Zazzle, an online marketer, has acquired GoodStorm, a provider of e-commerce services for social causes and nonprofits.
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Digital
Whitman Exits CEO Role at EBay
Meg Whitman is stepping down as president/CEO of EBay, effective March 31.
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Digital
Art Technology Group to Buy CleverSet for $11 Million
Art Technology Group Inc. will purchase CleverSet for about $11 million.
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Agencies
Old-Fashioned DM Haunts, Helps Ron Paul Campaign
Though Ron Paul’s campaign has certainly demonstrated online fundraising prowess, good old-fashioned direct mail has played a highly unusual role in it, as well — at times both bad and good for the Republican presidential candidate.
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Digital
Online Shopping in U.K. Grows 54%
Online shopping in the U.K. totaled 46.6 billion pounds ($91.2 billion) last year, up 54% over 30.2 billion pounds ($59.1 billion) in 2006, according to the Internet Marketing in Retail (IMRG) Capgemini E-Retail Sales Index.
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Digital
Saudi Online Spending Tops $3.2 Billion
Spending by Saudi Arabian Internet users reached over $3.2 billion last year, according to Arab Advisors Group.
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Digital
Les Smiedt Heads Online Marketing for Fortress Financial
Fortress Financial Group Inc. has appointed Les Smiedt to serve as marketing and advertising consultant to oversee online campaigns and promotions for prepaid credit cards and launches for new debit cards.
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Digital
Technology Monitors Eye Movements on Web Sites
Oneupweb has introduced an eye tracking service for analyzing the physiological movements of the human eye and psychological implications for marketing when Web pages are viewed.