Search
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Digital
Visualize, then Optimize
Search engine optimization (SEO) can be a contradictory combination of science and intuition. On the one hand, as often practiced by professionals, it assesses the relevance of a Web page to a keyword in terms of measurable, concrete factors such as keyword density and backlink counts. On the other hand, the values assigned to those factors (What keyword density is required? How many backlinks?) can be loose. Often, they’re derived from an optimizer’s general past experience with other keywords on other search engines. In other words, those hard-and-fast rules turn out often to be indefinite rules of thumb instead.
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Digital
If You Build It, They Will Come… If You Attract Them
Even the best Website content cannot provide brand-building value if no one reads it. So marketers invest in ways to generate qualified traffic to their sites, using television, print, and other online and offline efforts.
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Digital
Watson Offers Hands-Free Search of the Web and Beyond
In the search for the next big thing in search, a number of developers are poking around in contextual search, designing software applications that can look at the document on your computer screen, figure out its meaning and significance, and then go get other documents that are related to it but that you might not have known about
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Digital
ICrossing Names Don Scales President
Interactive marketing agency iCrossing, Scottsdale, AZ, has tapped Don Scales to serves as its president, effective April 24.
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Agencies
The Power of Quirky Thinking
IN THE AUTO INDUSTRY IT’S said that most people start looking for their next car from the moment they drive their current one off the lot. And research
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Agencies
Lowering Sales Pressure
Medical instrument manufacturer Medwave is hoping a new Web-based tool will boost sales by at least 10% and lower the cost of its prospecting visits,
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Agencies
Cruise Line’s E-mailing a Hit
NEW EVIDENCE THAT e-mail marketing is maturing can be seen in the success of cruise line Royal Caribbean International’s recent online video campaign.
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Agencies
Newegg Speaks Geek
THOSE OF US WHO SEND up a flare for the help desk when our computers develop hiccups may never have heard of Newegg.com. But it’s a fast-rising retail