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Digital
Search Analytics Gets It Together at iCrossing
As search marketing grows more hotly competitive, marketers
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Agencies
The New Look in Search Analytics
Big-budget search marketers are entering the search channel, and they’re bringing sophistication in the shape of more intensive use of Web analytics and bid management tools.
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Digital
Google to Open Research Center in Michigan: Reports
Google Inc. will open an office and research center in Michigan, according to reports. The new facility, which will be based in Ann Arbor, should employ up to 1,000 workers within five years.
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Digital
Sports Collectible Site Powers up Major League Search
Very often, people outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses. Putting aside the question of whether that
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Digital
Nine-Tenths of Search Success
Woody Allen once said, “Nine-tenths of success is just showing up.” Marketers should have such a firm grasp of the obvious. Nine-tenths of search success is simply showing up on the right terms.
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Agencies
The Sweet, Sticky Smell of Success
Do you know about Diet Coke and Mentos? It’s not the latest weight-loss craze. It’s a Mr. Wizard science experiment gone berserk, and it’s currently storming
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Agencies
The New E-zine Metric
WHEN E-ZINES first came out, chief marketing officers looked at the reports and were excited about using open rates and click-throughs to measure their
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Digital
Auto Sites Feed Some Gas to Online Marketing
The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. But the Internet and its research possibilities have added focus to the last eight to 12 weeks of that decision process, making that the most crucial time in which to reach the prospect and convert him or her from a digital tire-kicker to a showroom visitor. A couple of leading automotive Web retailer networks have taken this time crunch to heart and added recent features to their marketing and promotional programs that should help pull customers off their desktops and onto the lots of their dealer-members.