Retail Media Networks Archives

Western Union Launches a Media Network to Leverage Its First-Party Data

Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest from the financial sector is Western Union.

Agencies

Klarna CMO on Retail Media Networks, Customer Retention, Marketing Tools and Shopper Trends

Klarna’s CMO discusses retail media, consumer trends, retention strategies, and more.

Acquisition

Launching a Retail Media Network: Five Key Steps to Consider

Here are five key steps to consider before taking the plunge.

Digital

The Home Depot’s VP of Retail Media+ and Monetization Talks Retail Media Networks

A deep dive into retail media networks and The Home Depot’s offering, Retail Media +.