Promotion
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Agencies
Nielsen Suspends PRISM In-Store Data Development
The Nielsen Co. has said it will suspend its plans to offer a syndicated in-store data service because of the troubled economic prospects facing many retailers.
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Agencies
Schwan’s Offers Toyota Prius in Online Game
Schwan’s Consumer Brands North America is out with an online promotion that offers the chance to win a Toyota Prius and other instant-win prizes.
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Agencies
Baracklyn Cyclones Sell Out Political Parody Game
The spirit of Brooklyn baseball is alive and well, with fans eager to support their local ball club—and especially eager for a shot at cheap seats and free Barack Obama bobbleheads.
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Agencies
NHL Hits $10 Million in All-Star Activations
The National Hockey League has unveiled sponsorship activations around its All-Star Weekend in Montreal later this month, to the tune of $10 million – doubling sponsor spending on last year’s All-Star events.
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Agencies
Viacom Plots SpongeBob Marketing Blitz
What started out as an amusing cartoon a decade ago is turning into a major marketing franchise for Viacom, which unveiled T-shirts and a jewelry line last week to kick off a merchandising campaign around its iconic SpongeBob SquarePants character.
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Agencies
MySpace to Offer Dream Wedding Web Series with Viewer Voting
The production company behind TV reality hits such as “Fear Factor” and “Extreme Makeover: Home Edition” is teaming up with the video channel on MySpace for a Web-based reality program, “Get Married on MySpace.”
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Agencies
Earnhardt Drives Nationwide Marketing Effort
NASCAR star Dale Earnhardt, Jr. is the featured celebrity in Nationwide Insurance marketing campaign that starts with TV spots to debut during next month’s Daytona 500 race.
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Agencies
“American Idol” to Launch Teen Fan World in Habbo.com
Teen fans of “American Idol”, which kicked off its new TV season on Tuesday, will be able to get together and party avatar-style with the launch later this month of an “AI” virtual experience within the Habbo.com world.
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Agencies
Coca-Cola Sued Over Deceptive Claims for VitaminWater
The Coca-Cola Co. has been slapped with a class-action lawsuit claiming deceptive and unsubstantiated claims for its VitaminWater beverages.
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Agencies
Tabasco Puts Samples on Thousands of Pizza Boxes
Tabasco is making it even easier for consumers to try its Pepper Sauce, offering a sample on pizza boxes from “several thousand” pizzerias.