Promotion
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Agencies
Adidas.TV Launches Online Entertainment Network
Adidas.TV this week is set to launch an Internet-based entertainment network.
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Agencies
JCPenney Sponsors Rascal Flatts Tour
JCPenney is using a little bit of star power to promote its American Living lifestyle brand through a sponsorship of an upcoming Rascal Flatts tour.
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Agencies
Lack of Ability to Content Share Hurt Bud.TV
Bud.TV may have gone to its place in the cyberspace history books, but the lessons learned have not escaped Anheuser-Busch.
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Agencies
Reese’s Instant-Win Prizes Add up to $2.5 Million in Cash
The Hershey Co. is launching an on-pack, instant-win promotion around its Reese’s brand, which offers $2.5 million in cash prizes.
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Agencies
Right Guard, Schwan’s Tie-in to ‘Celebrity Apprentice’
Brand marketers including Right Guard, Schwan’s and Chicken of the Sea have signed on as the latest sponsors of the NBC reality show “The Celebrity Apprentice.”
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Agencies
Facebook Application Enables Digital Cookie Cakes
Retail brand Great American Cookies has launched a Facebook application that lets users share a virtual version of its signature “Cookie Cakes” inside the social network.
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Agencies
BK Hoops Tourney Offers Big Cash Prize
Burger King is running its fourth annual “BK B-Ball Battle” offering a $20,000 cash prize for the team that wins the three-on-three national tournament.
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Agencies
Hyundai to Star Again in Fox’s ‘24’
Reprising its role in the two-hour “24: Redemption” season opener, the Hyundai Genesis will ride in the Fox series again as the automaker assumes a larger sponsorship in the action series.
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Agencies
Kraft Unveils New Brand Identity, Corporate Logo
Kraft Foods yesterday rolled out a new corporate logo and brand identity as part of its mission to better distinguish its corporate and product brand identity.
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Agencies
YouTube Singing Contest Focuses on American Flag
The Smithsonian is generating some excitement around its housing of the American flag inspired by the national anthem with its first YouTube singing contest.