Promotion

• Agencies

  Situ8 Hires Erik McKinney as VP

  Situ8, the Chicago-based experiential agency, has hired Erik McKinney as vice president

• Agencies

  Hershey Game Offers Sleepover at the Smithsonian

  The Hershey Co. has unleashed a host of promotions around its sponsorship of the upcoming film, “Night at the Museum: Battle of the Smithsonian,” set to open in theaters May 22

• Agencies

  Marcal Repositions its Brand in $30 Million Campaign

  Marcal, the oldest recycled paper maker in the country, emerged from bankruptcy last year and began the journey to reinvigorate its brand

• Agencies

  Tips on Marketing to the Recession Mom

  We hear about it everywhere. Economic news going from bad to worse, the real estate crisis, record debt levels, stock market volatility, food and energy inflation

• Agencies

  Land O Lakes Puts Shopper Marketing Focus on Cheese

  Land O Lakes crunched some of its shopper marketing data to come up with its first in-store program specifically designed to boost sales of its premium deli cheeses

• Agencies

  Sprite Combines Music, Social Nets and Reality TV in European Campaign

  Coca-Cola brand Sprite has launched a campaign in Europe that links music, reality TV and the Internet in a new way, by sponsoring an ongoing YouTube series about a young unknown British singer chosen to try her luck in the New York music scene—with advice from online viewers

• Agencies

  Loyalty Program Membership Grows, But Activity Remains Flat: Colloquy

  The good news is that people are joining loyalty programs in pretty big numbers, seeking added value in a tough economy. The bad news is that activity remains flat with two years ago

• Agencies

  Nine NHL Teams Build Loyalty/Funds Through Beard-a-Thon

  Sports fans can be, well, let’s just say, crazy fanatics about their teams

• Agencies

  Origins Offers Samples in Exchange for Recycled Packaging

  Natural cosmetics brand Origins is mounting a nationwide Earth Day campaign that will let customers bring in all their used cosmetic packaging for recycling—even from Origins’ beauty-care rivals—and receive a free sample of Origins’ latest skincare product

• Agencies

  MovieTickets.com Debuts Loyalty Program

  MovieTickets.com, the advance movie-ticketing firm, has launched an auction-based loyalty program for registered moviegoers