MovieTickets.com, the advance movie-ticketing firm, has launched an auction-based loyalty program for registered moviegoers.
The “Red Carpet Rewards Club,” billed as the first of its kind in the movie-ticketing industry, lets the 11 million registered users of the site earn points with each ticket purchased at MovieTickets.com. Members can then bid points on three tiers of prizes during monthly auctions.
Prizes refresh each month and include everything from movie ticket packages and memorabilia to round-trip airfare, shopping sprees and gaming consoles.
“We wanted to create a fun and innovative way for our most loyal MovieTickets.com customers to reap the rewards of their moviegoing,” Walt Borchers, senior vice president of sales and marketing at MovieTickets.com, said in a release. “And the innovative program design gives everyone a shot at winning, regardless of the number of points accrued.”
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