Promotion

• Agencies

  Burger King and Paramount Embark on Unprecedented Partnership

  Burger King has for the first time committed to one movie studio for its summer movie marketing. And in turn, Paramount Pictures is for the first time engaging in three consecutive move tie-ins with the same brand

• Agencies

  Huggies Debuts a New Loyalty Program in 10 Million Mailing

  Kimberly-Clark has launched a new loyalty program for its Huggies brand for the millennial mom

• Agencies

  O’Charley’s Restaurants Offer Online Gift Cards

  O’Charley’s inc., a Nashville-based chain of multi-concept restaurants, has added interactive, customizable gift cards to its online capability

• Agencies

  Entertainment Coupons Gain Ground: Cereal Still Tops: Survey

  Entertainment moved up in the ranks, to No. 3 from the No. 6 most popular online coupon category printed in April

• Agencies

  P&I Postscripts

  ADVERTISING SPCIALTY INSTITUTE: is presenting today a free virtual trade show for advertising specialty industry distributors

• Agencies

  U.S. Travel Loyalty Slips below Credit-Card Rewards in 2008: Colloquy

  For the first time, airline frequent-flier clubs are no longer the most highly subscribed category in the U.S. loyalty industry

• Agencies

  Godiva Offers Loyalty Members a Monthly Taste of the Good Stuff

  Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders

• Agencies

  The Science of Staffing

  Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning more heads than a Brangelina sighting. At this moment, anyone within a mile radius wants to engage with your client’s brand

• Agencies

  Live from ANA: Approach to Innovation Sets MillerCoors Apart

  MillerCoors success formula is straightforward and frames what every marketer banks on: true innovation. But it’s how the beer maker arrives at that formula that sets them apart

• Agencies

  Papa John’s Founder Makes Pizza Deliveries

  The founder of Papa John’s is making pizza deliveries to surprised customers in a replica of the ’72 Camaro he sold 25 years ago to fund his start-up pizza business ago to fund his start-up pizza business.