The founder of Papa John’s is making pizza deliveries to surprised customers in a replica of the ’72 Camaro he sold 25 years ago to fund his start-up pizza business.
A new ad campaign, “Papa’s In the House” lets people know that the next time they place an order for a pizza delivery they should pay special attention to the person at the door: It could Papa John (John Schnatter) himself.
The ads were shot by Z Group in Louisville, KY, where Papa John’s International is based. The spots feature Schnatter personally delivering pizzas to customers’ homes.
Later this month, Schnatter will set off on a nationwide road trip driving his Camaro to meet with employees and loyal customers. His travels will be chronicled online.
In addition to the TV spots, the campaign includes a new Web site, banner ads featuring the Camaro, Facebook, Twitter and YouTube integration, boxtoppers, and a special offer for the “Founder’s Favorite” –John’s favorite pizza topped with sausage, pepperoni, and a six-cheese blend.
The campaign helps celebrate Papa John’s 25 years in business.
Network
