Promotion
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Agencies
Five Decisions that Drive Customer Loyalty
This book is about earning the right to have customers tell your story. When you make decisions that respect ad honor customers, you will earn their admiration; eventually even love. Then customers will begin to grow your business for you
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Agencies
Target Puts Gift Cards at Center of Holiday Campaign
Target is using gift cards as an incentive to get people to shop in its stores
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Agencies
Online Gift Card Purchases on the Rise
Consumers are more often moving online to buy gift cards where retailers are offering incentives and other improved experiences
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Agencies
Loyalty Programs Undergo 2010 Facelift
Next year, loyalty programs will undergo a double facelift
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Agencies
P&I Postscripts
PETCO: is offering its loyalty members a free photo of their pet if they make a purchase on Dec. 5
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Agencies
Slipping and Sliding
The stormy economy has put a hurtin’ on promotional products sales. The third quarter of 2009 saw promotional products sales drop 10.9%
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Agencies
Faithful Following
Spending on loyalty programs was forecast to grow to $2.19 billion in 2009 from $2.18 billion in 2008, according to the VSS Communications Industry Forecast
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Agencies
Steady Growth
Spending on product sampling had been growing steadily since 2003. However, the growth pace slowed significantly in 2008, rising to $2.20 billion and
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Agencies
Slow Growth
Despite slower growth, U.S. event marketing and sponsorships was the largest branded entertainment category in 2009. It was forecast to grow 3.6% to
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Agencies
Now in Vogue
It’s official: It is now cool to clip coupons. Coupon redemption declined steadily between 1999 and 2006, when the number of coupons people turned in