Promotion

• Agencies

  Promotional Product Sales Drop Almost 10% in Q4 2009

  Sales in the global promotional products industry in the fourth quarter of 2009 were 9.7% lower than sales in the same quarter of 2008

• Agencies

  Target Launches Mobile Coupons Nationwide

  Shoppers at Target’s 1,740 stores in 49 states can now sign up to have the brand’s discount coupons sent to their mobile phones and can redeem those coupons by having their devices scanned at the checkout counter

• Agencies

  Rite Aid Offers Gift Cards in Exchange for New Prescriptions

  Rite Aid is running coupons in its weekly circulars and in other advertising and promotional materials to get people to switch to its prescription services

• Agencies

  The Power of Charitable Member Engagement

  It has become a familiar and comforting rite after each of the biggest disasters of the past decade, including the Sept. 11 terrorist attacks, Hurricane Katrina and the Asian tsunami

• Agencies

  Advice for CPGs Targeting Four Key Generations: Nielsen

  The Nielsen Co. has analyzed the shopping habits of four key generations and has offered recommendations for consumer packaged goods marketers to improve in-store marketing aimed at each of these age groups

• Agencies

  Advice for CPGs Targeting Four Key Generations

  The Nielsen Co. has analyzed the shopping habits of four key generations and has offered recommendations for consumer packaged goods marketers to improve in-store marketing aimed at each of these age groups.

• Agencies

  Omnicom Group Creates Network of Retail Experts

  Omnicom Group has created a national network of retail experts that will be available to various retail industries, such as quick-service restaurants, telecommunications providers, insurance, financial services companies and automotive companies

• Agencies

  Catalina Marketing Hires Google Exec for Digital

  Catalina Marketing, which offers precision marketing and shopper-driven media, has hired a former Google executive to handle its digital services

• Agencies

  PromoWorks and House Party Join to Offer Samples at Home

  PromoWorks and House Party have partnered to provide offerings for brand marketers that link in-store sampling and in-home marketing via customized programs

• Agencies

  Tracking IZOD: Goodbye 80’s, Hello Indy

  Enduring brands are never idle. They are ever changing, ever morphing, ever adapting. They cause trends and get caught chasing them, too, both as victor or victim