Omnicom Group has created a national network of retail experts that will be available to various retail industries, such as quick-service restaurants, telecommunications providers, insurance, financial services companies and automotive companies.
The new agency, Retail 3, offers retail strategy, retail activation and retail metrics specific to address the unique needs of retail marketers.
The retail experts involved with the agency have a “deep experience in creating multiplatform marketing programs that drive retail traffic and sales in their local markets,” Omnicom said.
Retail 3 is designed to help retailers create seamless marketing touch points to drive traffic and sales, including custom and template creative services, media planning and buying, complete digital and social media services, direct, email and mobile communications, lead management, event activation and co-op administration.
“R3 brings deep existing experience in retail marketing, which we are mobilizing to meet the immediate needs of today’s retail industries,” John Wren, president and CEO of Omnicom Group, said in a release.
Geographically, Retail 3 has 40 people in the field and the ability to activate and execute in all 210 designated market areas across the country, the agency said.
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