Promotion
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Agencies
Musical Confections: Just Born hits high notes with Atlantic Records’ help.
Candy maker Just Born, Inc., Bethlehem, PA, has historically carved out comfortable market share with low-key promotional campaigns. Its Mike & Ike brand
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Agencies
What’s In-Store: Tips for avoiding hidden in-store sampling costs.
In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact
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Agencies
Unfamiliar Haunts
Forget the frights of Halloween. True terror for any movie studio is marketing a major theatrical release that’s anchored by little star power, a title
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Agencies
Austin-tacious!: A cast of thousands helped New Line teach the world to shag.
If you see one movie this year, see Star Wars. But if you see two, see Austin Powers: The Spy Who Shagged Me.” With those lines, voiced in a teaser TV
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Agencies
Star Power Preview
The next event on the entertainment marketing calendar is the Promotion Marketing Association’s Star Power conference, which will take place May 23-24
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Agencies
VOTES: Pop Goes the Century
With its 150-plus malls nationwide brimming with shoppers during the holidays, Indianapolis-based Simon Property Group and partner Pepsi-Cola, whose Joy
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Agencies
Top Shelf: Marketing execs rank the best grocers and food companies.
The big are getting better.Major packaged goods companies and retail chains are earning each other’s respect by improving strategy and execution. That’s
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Agencies
Offline Ads: Is TV a bust for dot-coms?
Branding isn’t exactly working for Internet companies. And the bundles of cash these virtual outfits are spending on TV campaigns isn’t helping the cause
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Agencies
Clark Zones In: New c-store format plays up brands.
Clark Retail Enterprises, Glen Ellyn, IL, opens its newest convenience store format, Oh! Zone, this month in Normal, IL, with plans to add six stores
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Agencies
As Seen On TV
Simon Property Group and Turner Broadcasting System will launch an ambitious entertainment network in Simon’s 175-plus malls as early as fourth-quarter