Promotion
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Agencies
As Easy as ABC: Barney teaches Lyrick Studios, Wal-Mart to play nice.
Once considered a Pokemon-level fad, Lyrick Studios’ Barney & Friends quietly turned into an evergreen property in the late 1990s. But such staples of
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Agencies
Retailtainment Today: The `wow’ factor pushes revenues up 5.1 percent.
The endless pursuit of loyal customers – an effort now intensified by the online shopping phenomenon – has retailers sprucing up their stores and giving
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Agencies
Musical Confections: Just Born hits high notes with Atlantic Records’ help.
Candy maker Just Born, Inc., Bethlehem, PA, has historically carved out comfortable market share with low-key promotional campaigns. Its Mike & Ike brand
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Agencies
What’s In-Store: Tips for avoiding hidden in-store sampling costs.
In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact
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Agencies
Star Power Preview
The next event on the entertainment marketing calendar is the Promotion Marketing Association’s Star Power conference, which will take place May 23-24
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Agencies
Offline Ads: Is TV a bust for dot-coms?
Branding isn’t exactly working for Internet companies. And the bundles of cash these virtual outfits are spending on TV campaigns isn’t helping the cause
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Agencies
VOTES: Pop Goes the Century
With its 150-plus malls nationwide brimming with shoppers during the holidays, Indianapolis-based Simon Property Group and partner Pepsi-Cola, whose Joy
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Agencies
Top Shelf: Marketing execs rank the best grocers and food companies.
The big are getting better.Major packaged goods companies and retail chains are earning each other’s respect by improving strategy and execution. That’s
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Agencies
The Mall, the Merrier
Pepsi-Cola Co. and Visa USA are shopping around.The two sponsor General Growth Properties’ Cash Back for Schools program in 58 malls. Shoppers turn in
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Agencies
Clark Zones In: New c-store format plays up brands.
Clark Retail Enterprises, Glen Ellyn, IL, opens its newest convenience store format, Oh! Zone, this month in Normal, IL, with plans to add six stores