Promotion

• Agencies

  Straight to the Source

  Getting out of the office much this summer? No, we’re not talking about the 19th hole, the beach, or the endless stream of barbecues filling up the date-book.

• Agencies

  DEPARTMENT STORES: Fashion and Compassion

  Few retail sectors have it tougher than department stores these days. As mass merchandisers enhance soft goods and cosmetics offerings, niche specialty

• Agencies

  Clutter: Mall Bawl

  The Mall of America home to three Victoria’s Secrets and five Gap stores just got better: General Mills’ Cereal Adventure is open, blaring out its contribution

• Agencies

  Special Report: Beyond the Music

  On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network’s new My VH1 Primetime programming block, watching

• Agencies

  Music to Market By

  I developed my love of music in the 1970s, when the corporate world was the very antithesis of what rock-n-roll supposedly represented. I was outraged

• Agencies

  Wal-Mart Goes Private

  Wal-Mart is rewriting the rules again. This month, the mass merch giant will stop supplying scanner data to third-party research firms such as ACNielsen

• Agencies

  Changing Minds

  While Batman may not appear to be getting older, marketers behind the Caped Crusader’s licensing machine are getting wiser. New York City-based DC Comics

• Agencies

  Coke Opens Potter Playbook

  Coca-Cola Co. is ready to ride with Harry. As exclusive promo partner for Warner Bros.’ Harry Potter and the Sorcerer’s Stone, Atlanta-based Coke kicks

• Agencies

  Cherry Jubilee

  Flavor of the Month takes on new meaning this summer as Pepsi-Cola Co. puts major campaigns behind cherry-flavored soft drinks. First up is the national

• Agencies

  Account-Specific Print Ads?

  Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve