Promotion

• Agencies

  Special Report: Entertainment Overdrive

  It’s summer and consumers are exploring the great outdoors. So what’s a cable network to do when many of its viewers hit the beaches and parks? Join them,

• Agencies

  Special Report: Cable Casting

  Twenty years ago, an upstart New York City-based network called MTV burst onto the scene with a sweepstakes giveaway that awarded not just a trip to an

• Agencies

  Clutter: Extras, Extras!

  Don’t stop the presses. Rebates, celebrity endorsements, games, sweepstakes, and contests, cross-promotions, and coupons galore make in-print promotional

• Agencies

  Special Report: Beyond the Music

  On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network’s new My VH1 Primetime programming block, watching

• Agencies

  Wal-Mart Goes Private

  Wal-Mart is rewriting the rules again. This month, the mass merch giant will stop supplying scanner data to third-party research firms such as ACNielsen

• Agencies

  Music to Market By

  I developed my love of music in the 1970s, when the corporate world was the very antithesis of what rock-n-roll supposedly represented. I was outraged

• Agencies

  Account-Specific Print Ads?

  Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve

• Agencies

  Changing Minds

  While Batman may not appear to be getting older, marketers behind the Caped Crusader’s licensing machine are getting wiser. New York City-based DC Comics

• Agencies

  Coke Opens Potter Playbook

  Coca-Cola Co. is ready to ride with Harry. As exclusive promo partner for Warner Bros.’ Harry Potter and the Sorcerer’s Stone, Atlanta-based Coke kicks

• Agencies

  Cherry Jubilee

  Flavor of the Month takes on new meaning this summer as Pepsi-Cola Co. puts major campaigns behind cherry-flavored soft drinks. First up is the national