Promotion

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  Retailgating

  Like college roommates, Kraft Foods and Coca-Cola Co. always get together for the Super Bowl. This year, they invited 150 of their closest friends to

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  ENTERTAINMENT PROPERTIES PREVIEW: Coming Attractions

  A lot of brand marketers were kicking themselves last summer for not scoring a tie-in with Shrek. But how many were likewise slapping their heads over

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  Traveling Toons

  You don’t need a TV to watch Scooby-Doo anymore or Blue’s Clues or Sesame Street, for that matter. They’ll all be coming to a town near you soon enough.

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  Extending the Event Online

  The best marketing events create an experience in which consumers become so engaged that they drive the event’s momentum and its success. The challenge

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  TRADE PROMOTION: Shelf Survival

  Rochester, NY-based Eastman Kodak Co. has been busy this fall with a national P-O-P replacement program dubbed Project Clean Slate. Looking to clear up

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  CONVENIENCE STORES: Marketing to Go

  Convenience store retailers have spent most of the last 20 years sitting and watching. They’ve sat around as CPG makers focused first on grocery stores,

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  Mall Hopping

  Limited Too, Inc. proved this summer that a little advertising as in nearly none can sometimes go a long way. The Columbus, OH-based apparel retailer

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  ENTERTAINMENT PROPERTIES PREVIEW: Hollywood Connections

  It’s an interesting time to work in entertainment marketing. The proliferation of cable TV and the Internet has provided more tie-in opportunities, but

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  Warped Views

  Go backstage at The Vans Warped Tour and you come home with Yoo-Hoo on your lips. It’s funny how a guy can get to like Yoo-Hoo in one afternoon. The distinctive

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  Craving Entertainment

  Would you pay $26.75 to let your kids roam around inside a cereal commercial for an hour? I did. Once. It was a family trip to Mall of America and finally,