Promotion
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Agencies
Strug: Terror Threats Won’t Stop Gymnasts
NEW YORK—High-profile NBA players such as Detroit’s Ben Wallace and Richard Hamilton may have turned down their Olympic invites due to security concerns, but don’t expect any members of the U.S. Gymnastics teams to turn down a chance at a Gold Medal. …
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Agencies
Sony Sponsors Vans Warped Tour This Summer
Sony Computer Entertainment America, Inc. is sponsoring the 2004 Vans Warped Tour in celebration of the tours’ 10-year-anniversary. The tour begins its summer-long jaunt in Houston tomorrow, and concludes a special finale show in Boston Aug. 20. Sony is …
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Agencies
McDonald’s Unveils Tony Hawk and My Scene Premiums
Tony Hawk’s Boom Boom HuckJam Tour and My Scene dolls are the newest premiums to be found in McDonald’s Happy Meals. Beginning tomorrow through July 22, McDonald’s guests will receive one of eight stunt-based toys featuring skateboarding, BMX biking and …
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Agencies
Wimbledon Meets Grand Central Station
NEW YORK—Tennis Magazine, British Airways, and Rolex Watch USA have turned Grand Central Station’s Vanderbilt Hall into a replica of All England’s Club, allowing commuters and tourists a virtual Wimbledon experience. British Airways presents the Tennis …
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Agencies
Build-A-Bear At Bat for the Mets
Build-A-Bear Workshop is partnering with the New York Mets for various special events including player appearances, a pre-game clinic, guest sweepstakes and a special teddy bear giveaway at Shea Stadium. As part of the baseball promotion, 12 …
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Agencies
McDonald’s Samples Coke’s C2 at its Restaurants
McDonald’s offered samples of Coca-Cola’s new mid-calorie cola, C2, last weekend in some of its restaurants. Twenty-seven restaurants in Atlanta, New York, Chicago, Los Angeles and Orlando gave away a 12 oz. can of C2 with any purchase. Drive-thru …
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Agencies
Panasonic’s Mobile Tour Showcases High-Tech Products
Panasonic Consumer Electronics Co. has embarked on a national mobile marketing tour, launched last week during the 2004 Indianapolis 500. The program is designed to bring the excitement of Panasonic’s Indy Racing League Super Aguri Fernandez Racing team …
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Agencies
McDonald’s and Sony Partner for Music Promo
This month, McDonald’s and Sony have begun a worldwide summer promotion to provide customers with the latest in digital music. The deal between the burger giant and the entertainment powerhouse has been talked about for months, although the two tried to …
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Agencies
Sci Fi Channel Brings Live Billboards to NYC
This week, in support of its new miniseries, 5ive Days to Midnight, the Sci Fi Channel is installing temporary live billboards in New York City storefronts. Yesterday, the graphic murder from the television show’s first scene was reenacted by actors in …
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Agencies
Cat Lovers Go For Gold
While the world’s best athletes will converge upon Athens this summer in search of Olympic glory, feline fanatics from across the United States will be competing to be America’s Top Cat Lover. And instead of trying to run the fastest, jump the farthest …