McDonald’s Unveils Tony Hawk and My Scene Premiums

Posted on by Chief Marketer Staff

Tony Hawk’s Boom Boom HuckJam Tour and My Scene dolls are the newest premiums to be found in McDonald’s Happy Meals.

Beginning tomorrow through July 22, McDonald’s guests will receive one of eight stunt-based toys featuring skateboarding, BMX biking and Moto-X tricks made popular by extreme sports athletes starring in skateboarder Tony Hawk’s Boom Boom HuckJam Tour, or one of eight trend-setting My Scene Barbie, Chelsea, Madison, Delancey or Nolee fashion dolls decked out in city scene outfits or beach party wear.

The Happy Meal event will be supported by national television developed by Leo Burnett Co., Hispanic television advertising by DRM DDB and P-O-P and packaging by Frankel.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.