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Consumer Marketing

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McDonald's Unveils Tony Hawk and My Scene Premiums

McDonald’s Unveils Tony Hawk and My Scene Premiums

Posted on June 24, 2004 by Chief Marketer Staff

Tony Hawk’s Boom Boom HuckJam Tour and My Scene dolls are the newest premiums to be found in McDonald’s Happy Meals.

Beginning tomorrow through July 22, McDonald’s guests will receive one of eight stunt-based toys featuring skateboarding, BMX biking and Moto-X tricks made popular by extreme sports athletes starring in skateboarder Tony Hawk’s Boom Boom HuckJam Tour, or one of eight trend-setting My Scene Barbie, Chelsea, Madison, Delancey or Nolee fashion dolls decked out in city scene outfits or beach party wear.

The Happy Meal event will be supported by national television developed by Leo Burnett Co., Hispanic television advertising by DRM DDB and P-O-P and packaging by Frankel.

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