Promotion
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Agencies
Daily Giveaways, Sweepstakes Add Randomness to Local Grocer Loyalty Program
It’s a promising start. Market Street grocery chain has launched its first loyalty program that will help shoppers with gas, free products and other purchases. Shoppers began signing up for the free Smart Rewards program on June 22 at any of six locations spread around the Dallas-Fort Worth area to start earning points that can be redeemed for the rewards.
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Agencies
Key Distinctions Among CPG E-shoppers: Study
Online consumer goods purchases—particularly among millennials and high-end shoppers—are on the rise. There is a sense of urgency for consumer packaged goods companies to place a strategic priority and to shift their sales and marketing strategies to address this eCommerce tipping point or risk losing both share and relevance. In fact, ecommerce is the fastest growing channel for consumer packaged goods companies.
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Agencies
The Character of Mexican Men Pave the Way for Tecate Branding
Tecate, is now the largest beer brand to sponsor boxing matches in the U.S. and this summer it is ramping up that partnership with a Facebook promotion.
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Agencies
News Brief: Jack Morton/General Motors
JACK MORTON WORLDWIDE: has been named agency of record for General Motors for brand experiences to provide the strategic, creative, design, planning and activation services
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Agencies
Don’t Do It! 3 Things Consumers Don’t Want from Your Loyalty Program
Learn three things that customers don’t want from your loyalty programs
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Agencies
State Farm “Cars 2” Tour Highlights Firm’s Own Brand of Special Agent
State Farm’s “Cars 2: Agents on a Mission” tour is making 25 stops in large metro markets around the country, offering life-size versions of the car stars as well as interactive games and other activities
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Agencies
Mountain Dew Loyalists Win Return of Favored Flavors
This summer, Mountain Dew will return to store shelves some of its most loyal consumers favorite flavors. The beverages will return for a limited engagement as part of the “Back by Popular DEWmand” promotion.
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Agencies
As the Competition Heats Up, Group Buying Platforms Work on Loyalty
Now that the daily deals business has gone into overdrive, companies like Groupon, Living Social and Eversave are figuring out ways to step away from the pack by offering more attractive deals for consumers and driving loyalty for merchants.
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Agencies
Ecommerce—The Fastest Growing Channel for CPGs
Consumer packaged goods giant P&G has indicated a desire to source 10% of its sales online. Given that it currently sources less than 1%, that sounds like an aggressive goal but one that it is putting its formidable resources against delivering. Many other CPG companies from Kraft, J&J and General Mills to Pinnacle Foods are placing a strategic imperative on the etailing selling space.