Promotion
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Agencies
NESTLÉ CRUNCH HEADLINES NBA TV SPECIAL
The popular candy bar, Nestlé Crunch, has headlined a special TV show tied to its long-term NBA partnership. The sponsored broadcast marks the first for an NBA sponsor. The Nestlé Crunch Hot Shots Camp aired yesterday on NBA TV but footage can also be …
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Agencies
FUJIFILM EVENTS TIE TO HALLOWEEN, ZOOS AND PANDAS
Fuji Photo Film USA is focusing on customers at places where picture taking is a national pastime: America’s zoos. Beginning this week, the company set up booths at 11 zoos across the country, each themed to tie into Halloween celebrations at the …
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Agencies
DOMINO’S BOOSTS MEATY PIZZA VIA MASTERCARD, COUCH PROMO
Domino’s Pizza has beefed up its pizza line-up with a new flavor— Steak Fanatic Pizza— a host of promotions to match the product. The Ann Arbor, MI-based company rolled out the Steak Fanatic Pizza last month to extend its pizza offerings to consumers. …
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Agencies
WALLACE & GROMIT OPENS WITH PREMIUMS, ACTION FIGURES
DreamWorks Animation and Aardman Animation have launched a promotional and licensing program to support the Oct. 7 release of Wallace & GromitThe Curse of the Were-Rabbit. Burger King Corp. this week began rolling out eight collectible Wallace …
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Agencies
Court TV Makes Psychic Connection with Viewers Via Stunt, Sweeps
Court TV is giving consumers a sneak peak into their future via a psychic reading stunt this week to help drive tune-in for the third season of Psychic Detectives. Consumers can get a free psychic reading from 50 psychics as part of the …
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Agencies
Disney Backs Cinderella DVD with $150 Million Push
The Walt Disney Co. has rolled out a $150 million marketing campaign this week around the release of its Cinderella Special Edition DVD. The campaign kicked off Sunday with the Cinderella Ball—sponsored by Procter & Gamble’s Swiffer Wet Jet …
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Agencies
Sports as Marketing Tool: The Shoe Must Fit
If you want your brand to gain a sports-related gloss, you might be better off participating in community sports activities than by writing a check to have a pro athlete act as a spokesperson.
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Agencies
Pepsi Adds Movie Clips to In-theater Trivia Program
PepsiCo is putting a new spin on its in-theater movie trivia program by adding visual content via a marketing partnership with Screenlife LLC, the creator
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Agencies
Gap Lures Kids with Mini CD
Gap, Inc. is luring children and adults with music CDs, large and small. Last month, the clothier launched a promotion in 1,272 GapKids stores in the
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Agencies
The Beauty of the Beast
Universal Studios is backing its upcoming release of King Kong with a host of top brands and $100 million worth of promotion support. Universal Studios