DreamWorks Animation and Aardman Animation have launched a promotional and licensing program to support the Oct. 7 release of Wallace & GromitThe Curse of the Were-Rabbit.
Burger King Corp. this week began rolling out eight collectible Wallace and Gromit-themed premiums in its kids’ meals. The premiums are available in more than 7,000 Burger King restaurants. Online materials, TV sports, in-store signage and direct mail support.
Brand partners are already lining up to further extend the Wallace & GromitThe Curse of the Were-Rabbit film with toys, books and stationery items. Master toy licensee McFarlane Toys will launch a toy program for action figures, collector sets and plush toys. Publishing licensees include Chronicle Books, Penguin Books, Titan and Dorling Kindersley. Products will include a 2006 wall calendar, hardcover journal, stationery, joke book, graphic novel, an essential guide to the film and a sticker book.
To build up the release, interactive game publisher Konami has launched the Wallace & Gromit video game, developed with Aardman and game developer Frontier. The game, which shipped last week, is available for PlayStation, 2 computer systems and the Xbox video game system from Microsoft.
Wallace & GromitThe Curse of the Were-Rabbit details the story of Wallace and his loyal dog, Gromit, who work to rid their town of a beast ruining neighbors gardens before the annual giant vegetable growing contest. Victor Quartermaine, however, is determined to shoot the beast and win hostess Lady Tottington’s hand in marriage. Quartermaine’s real intent could pose serious consequences for Lady Tottington and Wallace and Gromit. The film opens nationwide on Friday.
Network
